we are a
values-led
team

people first.

From team care, customer first growth strategies backed by data and our partnerships - we know people are the key. Integrity, consistency & kindness are keys to a people first approach.

results follow.

When we follow the right roadmap, it’s hard to get off track. We are a process driven team that is disciplined with data-driven principles. We know with the right input we will see the output we expect to see.

the team.

A cross-functional team across three continents with the experience and synergies to identify opportunities and deploy growth strategies.

William Webster

Partnerships & Operations

Francisco Maldonado

Strategy & Data

Mark Tong

Creative & Advertising

William Webster

Founder + Principal Partner

A seasoned senior executive with three decades of experience, William Webster now leads and coaches an international team of problem solvers. William has a passion to leverage innovation for organizational growth and to make a personal impact with his brand of servant leadership.

In his over 25 years of experience he has worked with Fortune 500 companies and some of the most impactful non-profit organizations in the world. He has provided marketing strategy, technology solutions and executive leadership as a consultant and through his business services household names like HP, Fedex, Johnson & Johnson and American Express to name a few.

Francisco Maldonado

Founder + Principal Partner

With two decades of experience, Francisco has developed a passion to unlock brands by harnessing data analytics and applying this to digital marketing.

He leads our teams as a player-coach to ensure success for our clients and partners. Most of his time in invested in data-driven strategy and performance optimization to deliver results.

Currently he leads three cross-functional teams in Asia that deploy growth and performance marketing solutions.

Mark Tong

Creative Lead

Michelle Casal

Integrated Media Lead

Pradeep Kopparapu

Analytics Lead

Pavan Bandaru

Web Design Lead

Rise
With Us

Talk To UsTalk To Us